One way of attaining certainty that we’re serving marketplaces effectively is asking new and different questions...
Serving customers and stakeholders is the heart of what I do as a marketer.
One way of attaining certainty that we’re serving marketplaces effectively is asking new and different questions around customer needs. My desired outcome is to communicate how we solve painpoints ranging from efficiency to reliability to trust.
On the Caroline Arnold podcast, I shared a few of these questions, as well as why the answers are important to building core narratives around how we serve our markets.
Check out my interview with Caroline for more information (link below):
What new questions have you asked yourself, your stakeholders and your customers that have improved how you serve your customers? I'd love to hear from you.