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The Power of Authentic Messaging

The Power of Authentic Messaging

Authentic content that aligns with a community's core needs is one of the most beneficial components...

Authentic content that aligns with a community's core needs is one of the most beneficial components of an impactful messaging strategy.

In my recent Search Engine Journal interview, I discussed how content marketing and SEO work together to build clear, authentic messages leading to better service, customer community growth and advocacy.

Check out the interview here, and feel free to send me your comments and feedback.

I am grateful for the opportunity to present at SEJ Summit 2016 in New York City on November 2, 2016.

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